BORNTOSTANDOUT

Born to Stand Out

BORNTOSTANDOUT is a niche perfumery brand founded in 2022 in Seoul, South Korea by Jun Lim. The brand stands out for its bold and provocative approach, challenging social conventions and inviting people to explore their true identity through unique and high-quality fragrances.

Philosophy and Design
The name itself, "Born to Stand Out", reflects the brand's commitment to breaking the mold and celebrating individuality. The perfume bottles are inspired by the elegant white porcelain bottles of the Joseon Dynasty, with refined curves and an elegant structure. The pure white color forms the basis of the design, while the crimson red symbolizes the provocative and unconventional identity of the brand.

Collaborations with Master Perfumers
BORNTOSTANDOUT fragrances are created in collaboration with renowned noses of world perfumery, including Olivier Cresp, Anne-Sophie Behaghel, Daphne Bugey and Nathalie Lorson. These collaborations ensure a balance between tradition and innovation, offering high-quality perfumes with complex and distinctive olfactory compositions.

BORNTOSTANDOUT  offers a wide range of unisex fragrances, each with a unique personality. Here are some of their most emblematic creations:

Sugar Addict: A gourmand perfume that combines burnt sugar, cocoa, rum, coffee, cinnamon, vanilla and tonka, creating a sweet and enveloping fragrance.

Indecent Cherry: A bold encounter between the sweetness of cherry and more intense notes, for a provocative and intriguing fragrance.

Drunk Lovers: A composition that mixes notes of whiskey and rose, evoking a sense of passion and seduction.

The Extraits de Parfum

Black Mango
An ode to the tropical fruit, exploring not only its sweetness, but also its more carnal and sensual aspects.

Oud Candy
An olfactory temptation that explores the most gourmand side of oud, a forbidden pleasure that seduces and envelops.

Purple Stain
A scent that leaves its mark, an intense and persistent olfactory imprint.

Black Guava
An intriguing contrast between the exotic brightness of guava and the mysterious depth of oud. An olfactory journey that challenges conventions.