AMAMÈ

Amamè is a unisex parfum by Zeromolecole, the Turin house founded by Stefania Marzufero Boni which has been turning memories into fragrances since 2009. It is a creamy, sunny floral gourmand, conceived as the liquid representation of a hug.

The Fragrance

The name plays on the words "ama te stesso" (love yourself): an invitation to love oneself, not out of vanity but as a form of acceptance. For the house, Amamè is love turned into liquid emotion: a new olfactory feeling that speaks to the heart of whoever wears it. It is one of the most luminous creations in the collection, enclosed in the glass bottle with a black cap shared by the house's parfums.

How It Evolves on Skin

The opening is bright and sunny: orange blossom and tiare flower immediately bring a holiday feeling and the scent of sun-warmed skin. In the heart jasmine intertwines with coconut milk, in a soft, creamy white bouquet. The base becomes enveloping and sensual: vanilla and white musk leave a clean, caressing trail on the skin, like a freshly applied cream.

Who We Recommend Amamè To

We recommend Amamè to those who love white flowers in their softest, sunniest version, and to those looking for a perfume that lifts the mood. It is perfect in spring and summer, for daytime, on holiday and whenever you feel like being pampered. Unisex, it appeals to those who want a luminous, recognisable floral gourmand.

Fragrance Characteristics

Our Opinion

Amamè has an immediate effect on whoever tries it: it brings summer to mind even on grey days, which is why, in our opinion, it wins people over from the very first taste. We love it because it is sweet without ever becoming cloying, and it stays on the skin with a softness that lasts all day.

Similar Fragrances

• Borabora by Giardini di Toscana shares tiare, jasmine, coconut milk, vanilla and white musk, in a fruitier version with apricot and ylang-ylang and an amber base with caramel.
• Palace Grove by Habibi New York shares orange blossom, jasmine, coconut, vanilla and musk, in a more citrusy, green register with fig leaf and solar notes.
• Haptic by Grammatik Drammatik shares jasmine, coconut, vanilla and musk, in a fruitier key with strawberry and raspberry.

FAQ

What does Amamè mean?
Amamè means love yourself (ama te stesso in Italian): this is how Zeromolecole itself explains the name of this fragrance.

Does Amamè smell of coconut?
Yes: coconut milk is in the heart together with jasmine, after an opening of orange blossom and tiare flower. The base of vanilla and white musk makes it soft and creamy.

What is the difference between Amamè and Osa?
Both open with orange blossom and tiare flower. Amamè continues with jasmine and coconut milk and closes on vanilla and white musk; Osa centres on tuberose absolute and closes on musk.

Product Information

Brand

Zeromolecole

Name

Amamè

Concentration

Parfum

Size

100 ml

Olfactory family

Floral Gourmand

Launch year

2016

Made in

Italy