HEART

Cuorio is a virile fragrance, with a strong character . It tells the story of a passion , of a severe environment that shapes the personality and of the visceral trace that a smell can leave on the skin. For the creator of Jupilò , this perfume is a piece of life: the memory of the years of boxing.
A Roman from a bourgeois family, one of the few who wanted to train in the ring, Lorenzo Zaccheo , who is now an established lawyer, has practiced boxing for years, dividing his time between the Court and the gloves. In Cuorio he has enclosed the olfactory scents that have accompanied this experience. First among others, the smell of leather that remains indelible almost like a tattoo, even after having showered and put on the lawyer's suit.
Cuorio is not only pride and energy, intensity and drive. The aggressive and pungent charge that characterizes, overall, the composition is tempered by floral and fruity hints and sweet vanilla notes, to leave a mark that speaks of leather and heart .