CUORIO

Cuorio is the Extrait de Parfum by Jupilò, the Italian niche perfume house: a virile fragrance with a strong character, telling the story of a passion lived on the skin. A scent for those who aren't afraid to stand out with intensity and presence.

The Fragrance

Cuorio was born from a personal memory of Jupilò's founder, Lorenzo Zaccheo: a Roman from a middle-class family, one of the few willing to train in the ring, he practiced boxing for years while splitting his time between the courtroom and the gloves, and is today an established lawyer. In this fragrance he captured the scents that accompanied that experience, first among them the smell of leather, which lingers as indelibly as a tattoo even after a shower. Cuorio is not just pride and energy: its sharp, assertive charge is softened by hints of florals and fruit and by sweet vanilla notes, leaving an impression that speaks of leather and of heart.

How It Evolves on Skin

Cuorio opens with an accord of amber and lily of the valley, immediately crossed by the leather note that defines the whole fragrance. At the heart, tonka bean intertwines with a hint of raspberry and with leather itself, creating a contrast between sweetness and strong character. The base settles into sweet vanilla notes, supported by a soft musk that wraps the skin and extends the longevity, leaving a warm, enveloping trail.

Who We Recommend Cuorio To

We recommend Cuorio to those looking for an intense, virile fragrance that leaves a precise mark without being predictable. It's perfect for those who love scents with a strong character but don't want to give up a sweet, enveloping touch, suited to in-between seasons and to occasions where you want to be remembered. It is mainly masculine, but suitable for everyone.

Fragrance Characteristics

Our Opinion

Cuorio is one of those fragrances you sense before you even see it on someone: it has a character that doesn't go unnoticed, but with a sweet base that makes it surprisingly enveloping. In store, it's very popular with customers looking for a fragrance that feels "real", with a story behind it, and who won't settle for something anonymous.

Similar Fragrances

• Oro Nero (Bois 1920) — shares Cuorio's leather, amber and vanilla accord, in a more spicy, oriental version.
• Concrete To Leather (Double Dragon) — the same inspiration from the world of leather, told with a more urban, raw register.
• Paranà (Bois 1920) — shares the leathery notes, here set within a more woody, floral context.

FAQ

Why is Cuorio called that?
The name combines the Italian words for "leather" (cuoio) and "heart" (cuore): a tribute to Jupilò's founder's passion for boxing and to the olfactory memory that the leather of the gloves left in his mind.

Is Cuorio suitable for every season?
Its warm, enveloping character makes it ideal especially in autumn and winter, but its sweet, fruity component also makes it pleasant to wear during in-between seasons.

Does Cuorio have good longevity on the skin?
Yes, being an Extrait de Parfum it has excellent longevity and a strong sillage, designed for those who want a fragrance that makes itself known throughout the day.

Product Information

Brand

Jupilò

Name

Cuorio

Concentration

Extrait de Parfum

Size

50 ml

Olfactory family

Animalic Sweet

Launch year

2024

Made in

Italy