DEMNA

Demna is a unisex eau de parfum by Double Dragon, the Italian brand born from a collective of creatives that brings together perfumery, design, fashion and music. It is a powerful, contemporary aromatic musky scent, with the bold soul of avant-garde fashion.

The Fragrance

The name is a tribute to Demna Gvasalia, the designer who revolutionised the aesthetics of contemporary fashion with Vetements and Balenciaga, mixing luxury, irony and street culture. The fragrance captures his spirit: provocative, synthetic, powerful and eternal. Like every Double Dragon creation, it is told through a sequence of words: music, confusion, love, food, dangers, fire, idols, cartoons, monsters, knights and dreams.

How It Evolves on Skin

The opening is bold and surprising: iris appears raw and slightly green, far from the classic powdery note. In the heart the earthy accord makes it darker and deeper, like damp soil and roots, with a resinous, aromatic, almost burnt effect. The base is a modern, enveloping aura of synthetic musks, which extends the trail and leaves a clean, magnetic and long-lasting signature on the skin.

Who We Recommend Demna To

We recommend Demna to those who love an unconventional iris and perfumes with a strong identity, and to anyone who experiences fashion and design as a form of personal expression. It is ideal in autumn, winter and spring, by day as well as by night, and perfect for those who want to stand out with style. Unisex, it suits him and her beautifully.

Fragrance Characteristics

Our Opinion

Demna is a perfume that does not ask for permission: bold, modern, with a personality that asserts itself and then makes you love it. For us it is one of Double Dragon's most accomplished creations, perfect for those looking for something truly different.

Similar Fragrances

• Dark Florum by Lorenzo Pazzaglia shares iris and musk, in a darker, more gourmand version with rum, dates, patchouli and vetiver.
• Caesar Ultra by Superz. Budapest shares iris and musk, in a fresher, brighter key with lime, ginger, magnolia and patchouli.
• Penthouse Suede by Habibi New York shares iris, in a warmer, softer version with a metallic accord, saffron and cashmere wood.

FAQ

Who is Demna dedicated to?
The name pays tribute to Demna Gvasalia, the designer who, with Vetements and Balenciaga, changed the face of contemporary fashion with a provocative, revolutionary style.

What kind of iris is Demna's?
It is not the delicate, powdery iris of classic perfumes: here it is raw, earthy, almost burnt: a modern, surprising iris.

Is Demna suitable for the office?
Yes, with a light spray: its clean, musky base makes it elegant during the day too, while keeping all its personality.

How long does Demna last on the skin?
It has exceptional longevity: the musks in the base carry it throughout the day and linger on fabrics for a long time too.

Product Information

Brand

Double Dragon

Name

Demna

Concentration

Eau de Parfum

Size

100 ml

Olfactory family

Aromatic Musky

Launch year

2023

Made in

Italy