FANFARE

Fanfare is a unisex fragrance by Thameen London, the British house founded in London in 2013, whose name means “precious” in Arabic, now led by artistic director Christopher Chong. Part of the Britologne collection, which reinterprets classic cologne in a contemporary British key, it is a Cologne Elixir as rich and long-lasting as a perfume. Brilliant and full of energy, it is a citrus aromatic with an impertinent touch.

The Fragrance

Fanfare is inspired by the Covent Garden Flower Market, immortalised by George Bernard Shaw in “Pygmalion”, the play that gave rise to “My Fair Lady”. Created by perfumer Bruno Jovanovic under the creative direction of Christopher Chong, it is a melodic fantasy with a hint of impertinence, expressing the spirit of contemporary British aesthetics: it opens like a market of dew-soaked flowers and citrus, then becomes bolder and deeper.

How It Evolves on Skin

The opening is sparkling and watery: bergamot, lemon and neroli blend into a fresh, bright flower market accord. In the heart, the structure darkens and grows bolder with rosemary, vermouth and juniper berries. The base adds depth with musk, patchouli and vetiver, leaving a confident, clean trail.

Who We Recommend Fanfare To

We recommend Fanfare to those who love aromatic citrus scents with personality, fresh but never ordinary, and to anyone looking for a cologne that makes itself felt. Perfect in spring and summer, it is also a burst of energy on winter days. Unisex, it suits him and her.

Fragrance Characteristics

Our Opinion

Fanfare is pure joy in a bottle: fresh, lively, with that vermouth twist that sets it apart from any other cologne. And, in our view, it has a surprising presence: whoever wears it gets noticed.

Similar Fragrances

• Dark Florum by Lorenzo Pazzaglia shares rosemary, lemon, neroli, patchouli, vetiver and musk, in a richer, spicier version with rum and dates.
• Sancti by Liquides Imaginaires shares bergamot, rosemary, patchouli, vetiver and musk, in a more balsamic, incense-laden take with lavender and myrrh.
• Sareef by Kajal shares bergamot, lemon, juniper, patchouli and vetiver, in a more leathery, woody interpretation with oud.

FAQ

What is the Britologne Collection?
It is the Thameen London collection that reimagines classic cologne with British flair: the name combines British and Cologne, and all its fragrances are Cologne Elixirs. Fanfare, Bravi and Bohemian Infusion form its Covent Garden trilogy.

What is the difference between Fanfare and Green Pearl?
Both are bright citrus aromatics. Fanfare is a more herbal Cologne Elixir, with lemon, neroli, rosemary, vermouth and juniper berries over musk, patchouli and vetiver; Green Pearl is a greener, softer extrait de parfum, with apple, tea and pepper over oakmoss and tonka bean.

Does Fanfare smell of vermouth?
Vermouth is in the heart, together with rosemary and juniper berries: a herbal touch that makes the citrus freshness of the opening bolder. The base of musk, patchouli and vetiver carries it with a clean trail.

Product Information

Brand

Thameen London

Name

Fanfare

Concentration

Cologne Elixir

Size

100 ml

Olfactory family

Citrus Aromatic

Launch year

2023

Made in

United Kingdom