URBAN OUD

Urban Oud is an eau de parfum by Habibi New York, the American house founded by Shakir Ahmed and Tabassum Khan, whose name means “my beloved” in Arabic. Signed by Julie Pluchet, it is a woody, spicy oud with a suede heart: elegant, complex and metropolitan, leaning masculine but suitable for everyone.

The Fragrance

Urban Oud is a tribute to the sophistication of the metropolis, with a touch of exotic mystery: the oud of the East walking the streets of New York. It tells of the quiet confidence of those who move through the city in style, among skyscrapers, rain on the asphalt and elegant venues, and combines bold spices with a soft, smoky leather. Handcrafted in small batches with a 25% concentration, it is a perfume that conveys character without needing to raise its voice.

How It Evolves on Skin

The opening is spicy and bright: cardamom and nutmeg meet bergamot, mandarin and pink pepper. In the heart the fragrance becomes rich and multifaceted, with suede and saffron, carrot and iris, rose and jasmine, papyrus and a touch of red wine. In the base, oud blends with guaiac wood, patchouli, light amber, cedarwood and vanilla, with the animalic nuances of castoreum, the resin of cistus and the elegance of vetiver.

Who We Recommend Urban Oud To

We recommend Urban Oud to those who love oud in a refined, woody version, far from the more animalic ouds, and to anyone looking for an elegant perfume for everyday wear, at the office as well as in the evening. It is perfect in autumn, in winter and on cool spring days. It leans masculine, but suits everyone.

Fragrance Characteristics

Our Opinion

Urban Oud is the oud for people who think they don't like oud: soft, powdery, with that suede leather that makes it incredibly elegant. You wear it naturally every day, and that is exactly its secret.

Similar Fragrances

• Suedexcess by Devertere shares bergamot, cardamom, saffron, iris, labdanum, suede, guaiac wood and oud, in a smokier, more resinous version with artemisia and birch tar.
• Sareef by Kajal shares bergamot, nutmeg, cedar, leather, patchouli, vetiver, amber, vanilla and oud, in a drier, more aromatic key with juniper and cashmeran.
• Rudis by Nobile 1942 shares bergamot, red wine, saffron, rose, cedarwood, leather, patchouli and vetiver, in a warmer, Mediterranean interpretation with dried fruit, incense and helichrysum.

FAQ

What inspired Urban Oud?
The sophistication of city life: an Eastern oud reinterpreted with New York style, among spices, suede leather and elegant woods.

Is Urban Oud suitable for the office?
Yes: it is one of the most versatile ouds, soft and powdery, elegant without being intrusive; that is why it also works well for everyday wear.

Who created Urban Oud?
It is signed by perfumer Julie Pluchet, who also created Unspoken Love for Habibi New York.

How long does Urban Oud last?
Thanks to its 25% concentration it has lovely longevity: it stays on the skin all day with a refined, enveloping trail, never excessive.

Product Information

Brand

Habibi New York

Name

Urban Oud

Concentration

Eau de Parfum

Size

75 ml

Olfactory family

Woody Spicy

Launch year

2020

Made in

United States