MASHUMARO

Mashumaro by Unique'e Luxury is the brand's sweet, amber gourmand fragrance, a unisex extrait de parfum whose name echoes the Japanese word for "marshmallow" — an open tribute to the soft, indulgent soul of this scent, given character by a smoky twist.

The Fragrance

Mashumaro is built as a tribute to the soft, velvety imagery of marshmallow, reinterpreted through a fine-perfumery lens with a deliberate contrast between indulgence and smokiness. The result is an enveloping, sophisticated composition, made for those who love gourmand fragrances with a bolder, less predictable character.

How It Evolves on Skin

The opening is an embrace of soft marshmallow and warm milk, lifted by the velvety texture of cashmere wood. The heart warms up with incense, adding an almost sacred edge to the sweetness of caramel, while musk, lily of the valley and rose bring in a floral, velvety nuance. The base closes on praline and vanilla, for a creamy, indulgent, long-lasting trail.

Who We Recommend Mashumaro To

Mashumaro is for those who love gourmand fragrances with an original character, able to step outside the usual sweet formula thanks to a smoky, velvety twist. A choice for anyone looking for an "indulgent" fragrance with real personality, equally suited to standing out on an important evening or to a bolder everyday wear.

Fragrance Characteristics

Our Opinion

Mashumaro isn't just another gourmand: from the first few minutes it stands out for that smoky touch that tempers the sweetness and makes it more interesting. We like it because it doesn't chase easy consensus — it's a fragrance you fall for with conviction, and one that stays with you once you've truly chosen it.

Similar Fragrances

• White Amber by Cave: shares lily of the valley, rose, vanilla and caramel in the heart — the broadest match of the three — in a more amber, woody take with grey amber, ambrette seeds and sandalwood in the base.
• Flower Power by Ramon Monegal: shares rose and lily of the valley in the heart and vanilla and praline in the base, in a more floral-fruity guise with strawberry, blackberry and iris.
• Sugar Kisses by Lorenzo Pazzaglia: shares milk and vanilla in the opening and caramel and white musk in the base, in a more chocolatey, boozy version with cocoa, hazelnut and rum.

FAQ

What does the name "Mashumaro" mean?
"Mashumaro" is the transliteration of the Japanese word for marshmallow: a direct nod to the soft, sweet, faintly "toasted" soul (like a toasted marshmallow) of this gourmand fragrance.

Who created Mashumaro?
Unique'e Luxury doesn't disclose the name of the perfumer behind Mashumaro, a choice shared by several of the brand's fragrances: the signature remains the maison's own, recognizable in its taste for bold, characterful gourmands.

Will Mashumaro appeal to everyone?
It's a fragrance with a distinct personality, made for those who love gourmands with a smoky, less predictable twist: anyone looking for a "soft and simple" sweetness might prefer something else, but anyone who loves amber, textured nuances will find one of the most original gourmands in the collection.

Product Information

Brand

Unique'e Luxury

Name

Mashumaro

Concentration

Extrait de Parfum

Size

100 ml

Fragrance family

Sweet Amber Gourmand

Launch year

2023

Made in

Turkey