MEMENTO AUDERE SEMPER

Memento Audere Semper is the unisex extrait de parfum by Les Folies du Parfum, the Verona maison that dedicates its fragrances to mad souls living outside the rules. It is a spicy, ambery oriental with a gourmand, magnetic character, as intense and bold as the motto it is named after.

The Fragrance

"Remember to always dare": Gabriele D'Annunzio's famous motto becomes an olfactory manifesto here, dedicated to those who want to live every moment with courage and intensity and are not afraid to express their uniqueness with a memorable trail. The maison describes it as an intense, audacious fragrance in which the gourmand opening meets a sweet heart and a deep, ambery, woody base. It belongs to the Classic Collection, is made in Italy at a 25% concentration and comes in the hand-crafted dark glass bottle with magnetic cap, inside a wooden box.

How It Evolves on Skin

The opening is a gourmand, spicy explosion: the chocolate is dark and almost earthy, warmed by cardamom, by fruity, boozy davana and by saffron. In the heart, rose and cinnamon intertwine with vanilla and caramel, while patchouli keeps the sweetness grounded. The base arrives slowly and magnetically: amber, sandalwood and musk wrap around oud, which gives the trail a dark, sensual side meant to last until the next day.

Who We Recommend Memento Audere Semper To

We recommend Memento Audere Semper to those who love gourmands but want them less predictable, darker and spicier. It is a fragrance for evenings and the cold season, perfect for anyone who wants to leave a mark and is not afraid of a big trail. Unisex, it wins over both those who seek sweetness and those who love woody, oriental bases.

Fragrance Characteristics

Our Opinion

On paper it sounds like a gamble, on skin it really works: the initial gourmand sweetness never stays on the surface, it sinks and darkens until it becomes almost something else. It is the gourmand we suggest to those who have grown a little tired of classic gourmands, and they usually buy it.

Similar Fragrances

• Nomadic Dreams by Ghawali shares saffron, rose, oud, patchouli, amber, vanilla and cocoa, in a more leathery, less gourmand key.
• Chocolate Makes Me Happy by Unique'e Luxury shares chocolate, cinnamon, caramel, amber, sandalwood and musk, with a more citrusy, aromatic opening.
• Kajal IV by Kajal shares davana, cardamom, vanilla and musk, in a fruitier, more leathery register with rum and dates.

FAQ

What does Memento Audere Semper mean?
It is Latin for "remember to always dare", Gabriele D'Annunzio's personal motto: the maison chose it as an invitation to live with courage and intensity.

Is it too sweet a perfume?
No: the gourmand side of the opening is dark and spicy, not sugary, and the woody, oriental base balances it firmly right to the end.

How long does it last on skin?
A very long time: it is a 25% extrait de parfum and the trail stays perceptible for the whole day, often until the following day on fabrics.

Can a woman wear it too?
Certainly: it is designed as unisex and its sweet, floral heart makes it much loved by anyone looking for a feminine gourmand with character.

Product Information

Brand

Les Folies du Parfum

Name

Memento Audere Semper

Concentration

Extrait de Parfum (25%)

Size

100 ml

Olfactory family

Spicy Ambery Oriental

Launch year

2025

Made in

Italy