MEMENTO AUDERE SEMPER

Memento Audere Semper is the extrait de parfum created by Christian Carbonnel for Les Folies Du Parfum, launched in 2025: a unisex woody amber oriental that turns Gabriele D'Annunzio's famous motto — "remember to always dare" — into a magnetic gourmand olfactory manifesto.

The Fragrance

Memento Audere Semper isn't your average gourmand. It takes a familiar ingredient like chocolate and pushes it into darker, earthier territory, away from predictable sweetness — the same philosophy of boldness held within the motto that gives the fragrance its name, applied note by note rather than only in words.

How It Wears on Skin

The opening is a gourmand explosion of chocolate and cardamom, warmed by the spicy character of saffron and davana. As the minutes pass, the heart reveals rose, cinnamon, vanilla and caramel, in a sweet trail that never turns cloying — those who've tried it describe it as "deeply chocolatey, only subtly sweet", with an almost dusty, earthy quality that sets it apart from simpler gourmands. The base of amber, sandalwood, musk and oud arrives slowly and magnetically, and this is where the fragrance shows its darker side — almost animalic, according to some independent reviews. Longevity is among the highest in the collection, with above-average projection confirmed both by community data and by our own testing in the boutique.

Who We Recommend Memento Audere Semper For

Suited to those who love gourmands but want them less predictable — here chocolate is never just sweet, weaving into oud and musk for an almost animalic base. Given its notable longevity, it's perfect for evenings and colder months, for those unafraid to leave a mark.

Fragrance Characteristics

Our Take

Chocolate, oud, rose. Sounds like a gamble on paper. It isn't. The chocolate here never stays on the surface — it sinks, darkens, blends into the oud until it becomes almost something else. It's the kind of gourmand we recommend to anyone who's grown a little tired of chocolate in perfumery.

Similar Fragrances

Same rose, saffron and amber, with caramelised sugar: Fakhama - The Spirit of Dubai

Same cardamom and davana in the opening, musk and vanilla in the base: Homme IV by Kajal

Same davana, cacao and patchouli: Patchouli Mania by Essential Parfums

FAQ

Is Memento Audere Semper too sweet?
No, despite the gourmand opening: the chocolate here is earthy and deep, not sugary, and the oud and musk base clearly balances the initial sweetness.

What does the fragrance's name mean?
It's Gabriele D'Annunzio's personal motto, "remember to always dare", chosen by the brand as a manifesto of courage and intensity.

What size is Memento Audere Semper available in on your store?
Memento Audere Semper is available as a 100 ml extrait de parfum.

Product Information

Brand: Les Folies Du Parfum
Name: Memento Audere Semper
Concentration: Extrait de Parfum
Size: 100 ml
Olfactory family: Woody Amber Oriental
Perfumer: Christian Carbonnel
Launch year: 2025
Made in: Italy