POWER SELF

With POWER SELF, INITIO ushers in a new era where science enhances the power of scent.By harnessing the direct connection between fragrances and the brain's sensory receptors, this creation goes beyond mere olfactory pleasure.

POWER SELF measurably influences self-confidence and well-being.

Through the new frontier of neuroscent technology, INITIO has developed a composition capable of nourishing the mind, strengthening self-confidence and promoting a state of balance and clarity.
It is not just a perfume, but a functional experience that connects with your most authentic and powerful part, transforming every day into an opportunity to express your maximum potential.
The bouquet opens with a bright gust of white flowers and pink pepper, which awaken the senses and ignite energy. The heart reveals a velvety accord of osmanthus, magnolia and white rose, which embrace the soul with elegance and warmth.
In the base, ambrox, musk and cedar wood anchor the fragrance in a reassuring and enveloping dimension, which gives stability and strength.
POWER SELF is an invitation to bring out your strongest essence, to feel the power that comes from within and manifests itself in every gesture.
Become your super self.