REHAB

Rehab is the fragrance that opened Initio Parfums Privés' Hedonist Collection in 2018: a modern unisex fougère Extrait de Parfum built on Italian bergamot, black pepper and French lavender, conceived as a true sensory reset for the body.

The Fragrance

Rehab was born as an act of "detox," a sensory refuge the brand describes as "a sensory sanctuary, a reset to the physical body": the idea of a ritual fragrance designed to reset the day and restore clarity to the body. It's a modern aromatic fougère, clean in its construction yet never flat, built almost entirely on natural raw materials, in line with the Hedonist Collection's philosophy — a carefully studied balance between energy and warmth that makes it recognisable from the very first minutes and able to last for hours.

How It Evolves on Skin

In the first minutes Rehab opens on a spark of Italian bergamot and black pepper, lit up by a touch of Madagascar bourbon. As the minutes pass the heart warms up: French lavender becomes creamier and softer, sweetened by coumarin and a thread of tobacco that is already starting to show, while cedar, vetiver and patchouli emerge in the background. In the following hours the fragrance dries down onto a woody, amber base, where Australian sandalwood, vanilla and musk stay close to the skin for hours, more of a skin scent than a fragrance that projects into the air.

Who We Recommend Rehab To

Rehab is designed for those who love modern aromatic fougères — clean yet full of character — and appreciate the idea of a fragrance built mainly on natural raw materials. It's a versatile choice, suited to both day and evening wear, for anyone looking for a woody-spicy scent with just the right amount of energy, never overdone.

Fragrance Characteristics

Our Opinion

Rehab wins us over with its balance of cleanliness and character: it's a fougère that never gives up the depth of its woods and resins, yet remains effortlessly wearable. In our boutique it's one of the most loved Initio fragrances among those looking for something recognisable without ever being shouty, able to accompany you all day without ever tiring.

Similar Fragrances

• Also part of the Hedonist Collection, Paragon shares bergamot, lavender and pepper with Rehab, but pairs them with palo santo and white sage for a more resinous, ritualistic soul, less woody-aromatic.
• If you love Rehab's warm base of tobacco, Australian sandalwood and vanilla, Silky Woods by Goldfield & Banks carries that same soul into a more oriental register, with saffron, ylang ylang and incense replacing lavender and black pepper up top.
• Also by Initio, Side Effect shares Rehab's tobacco heart and sandalwood base, but wraps them in a spicier, more amber-toned sensuality, with cinnamon, rum and saffron in place of bergamot and lavender.

FAQ

What does the name "Rehab" mean for Initio Parfums Privés?
The brand presents it as a "sensory sanctuary," a reset for the body: the idea of detox echoes the use of perfume as a wellness ritual, in line with the philosophy of the entire Hedonist Collection.

How long does Rehab last on skin, and what kind of sillage does it have?
Reviews generally agree on good longevity, often between 6 and 10 hours and sometimes even longer; the sillage starts more noticeable in the first hours before settling close to the skin, staying perceptible mostly at close range.

Does Rehab resemble other well-known aromatic fougères, like Viktor&Rolf's Spicebomb?
Some wearers have noted a resemblance to the market's best-known spicy fougères, especially in the peppery opening; as the hours pass, though, Rehab moves toward a more natural base of vetiver, cedar and patchouli that gives it its own identity.

Product Information

Brand

Initio Parfums Privés

Name

Rehab

Concentration

Extrait de Parfum

Size

90 ml

Olfactory Family

Woody Aromatic

Launch Year

2018

Made in

France