SOUTHERN BLOOM

Southern Bloom is a unisex eau de parfum by Goldfield & Banks, the Australian luxury perfume house founded by Dimitri Weber. Launched in 2018 and signed by French perfumer François Merle-Baudoin, it is a rich, sumptuous floral, awarded silver as best new niche fragrance at the 2019 Pure Beauty Awards: a luxurious fragrance built around one of the rarest and most precious flowers in perfumery.

The Fragrance

Southern Bloom pays tribute to the brief, fleeting bloom of boronia, a rare flower that blossoms in September on Bruny Island, off the southern coast of Tasmania. This ephemeral phenomenon inspired a floral green as lavish as it is rare, which the brand describes as floral and luxurious. Its star is boronia absolute, one of the most precious and expensive raw materials in all of perfumery, paired with botanicals from India, France, Madagascar, Italy and Indonesia. Like all of the house's creations, it combines Australian raw materials with French savoir-faire, at a concentration of 20% essences.

How It Evolves on Skin

The opening is fresh and green: French cassis and Italian mandarin bring a fruity, citrus facet that lights up the bouquet. In the heart a rich, exotic floral accord blooms, led by Tasmanian boronia absolute together with Indian jasmine sambac and Madagascar ylang ylang, made creamy by a coconut accord and velvety by the powder of Italian iris. As the hours pass, the fragrance settles on a soft base of Australian sandalwood, Indonesian vetiver, musk and amber, giving it depth and exceptional longevity.

Who We Recommend Southern Bloom To

We recommend Southern Bloom to anyone who loves grand, rich and enveloping florals with an elegant, slightly retro character, and to anyone looking for a refined, recognisable fragrance. It is perfect in spring and autumn, by day as well as in the evening, and on occasions when you want to leave a luxurious trail. It is a unisex fragrance, designed for anyone who loves sumptuous white flowers.

Fragrance Characteristics

Our Opinion

Southern Bloom is one of the house's most precious fragrances, and you can tell: it has a richness and an old-world elegance that make it truly unique. It is one of those scents that stay with you for hours, and that lovers of great florals rarely forget after trying it in store.

Similar Fragrances

• Tubéreuse Impériale by BDK Parfums shares ylang ylang, jasmine sambac, iris and sandalwood in an equally sumptuous white floral, dominated by tuberose.
• Terraviva by Agatho combines ylang ylang, jasmine and cassis with a base of creamy sandalwood and vetiver, with a brighter nuance of neroli and osmanthus.
• Dubai Marsa by The Spirit of Dubai brings back coconut, ylang ylang, jasmine and sandalwood in a more gourmand, sunny version, with tuberose and vanilla.

FAQ

What is boronia?
It is a small shrub native to Tasmania with highly fragrant flowers that bloom for a very short time in September. Boronia absolute is one of the rarest and most expensive raw materials in perfumery: founder Dimitri Weber has described it as one of the costliest ingredients in the industry, and in Southern Bloom it is the true star.

Does Southern Bloom smell like Tom Ford's Velvet Orchid?
It is the comparison fragrance lovers make most often, for the richness of the bouquet and the sensuality of the base. Southern Bloom, however, is brighter and more refined, with the green, fruity nuance of boronia and the creaminess of coconut and Australian sandalwood.

What awards has Southern Bloom won?
In 2019 it won silver as best new niche fragrance at the Pure Beauty Awards, one of the accolades that made Goldfield & Banks known internationally.

How long does Southern Bloom last?
It is one of the house's most long-lasting fragrances: fragrance lovers often report more than twelve hours of wear, with a strong trail. A few sprays are enough to accompany an entire day.

Product Information

Brand

Goldfield & Banks Australia

Name

Southern Bloom

Concentration

Eau de Parfum

Size

100 ml

Olfactory Family

Floral

Launch Year

2018

Made in

France