CRUSH

Crush is the rose macaron fragrance by Akro, the Parisian house founded by perfumer Olivier Cresp together with his daughter Anaïs Cresp. A gourmand, floral unisex Extrait de Parfum, born from a collaboration with the celebrated French pâtisserie Ladurée.

The Fragrance

Crush captures the exact moment when, above a candy-pink Ladurée box, you bring one of their rose macarons to your lips for the first time. Akro wanted to bottle that tension between desire and pleasure, between anticipation and the first bite, in a fragrance that plays on the contrast between the crunch of the shell and the softness of the melting heart. A scent conceived as a small infatuation: sweet, magnetic, hard to ignore.

How It Evolves on Skin

Crush opens with Roasted Almond and Lychee, a crisp, juicy accord that closely recalls the shell of a freshly baked macaron. As the minutes pass, the fragrance softens into a heart of Bulgarian Rose and Hazelnut Praline, velvety and indulgent, where the flower never feels cloying thanks to the toasted note that accompanies it. In the base everything settles into a soft, powdery Vanilla, recreating the effect of icing sugar slowly dissolving on skin.

Who We Recommend Crush To

Crush is perfect for anyone who loves floral fragrances but wants something more indulgent and enveloping, able to win over even those who usually shy away from rose. It works equally well on him and her, shines in the colder months but stays pleasant all year round, and is the ideal choice for anyone who wants a fragrance that leaves a precise, almost sentimental memory.

Fragrance Characteristics

Our Opinion

Crush is one of those fragrances that win over even people who think they don't like rose perfumes: the toasted almond and praline keep it from ever feeling cloying, making the flower feel indulgent rather than powdery. It's the kind of fragrance you wear with a smile, without needing to explain it to anyone.

Similar Fragrances

• Roulette Rosa (Balaclava) — shares lychee, rose and praline, in an even fruitier take with raspberry and wild strawberries.
• Flower Power (Ramon Monegal) — shares rose, praline and vanilla, in a wider bouquet with iris, gardenia and chocolate flower.
• Mashumaro (Unique'e Luxury) — shares rose, praline and vanilla, in a milkier, more ambery take with marshmallow and incense.

FAQ

Where does Crush's inspiration come from?
Crush was born from a collaboration between Akro and the celebrated French pâtisserie Ladurée, inspired in particular by their iconic rose macarons.

Is Crush too sweet for someone who doesn't like gourmand scents?
No: the roasted almond on opening and the praline in the heart balance out the sweetness of the rose and vanilla, avoiding the cloying effect typical of some gourmand fragrances.

Is Crush better suited to daytime or evening wear?
It's a versatile fragrance: bright enough for everyday wear thanks to the freshness of the lychee, but with a base enveloping enough to make it just as fitting for the evening.

Product Information

Brand

Akro

Name

Crush

Concentration

Extrait de Parfum

Size

30 ml / 100 ml

Olfactory Family

Floral Gourmand

Launch Year

2025

Made in

France