EAST

East is the travel fragrance by Akro, the Parisian house founded by perfumer Olivier Cresp together with his daughter Anaïs Cresp. An intense, magnetic unisex Eau de Parfum, among the most unique expressions in the whole collection.

The Fragrance

East was born from Olivier Cresp's own travels to the United Arab Emirates, among Dubai's souks and Emirati homes, where the perfumer wanted to capture an atmosphere made of spices, precious woods and hospitality. Akro describes it as perhaps the strongest and most distinctive fragrance in the whole range: a refined tribute to a Middle Eastern imagery, rendered with an elegance that never tips into excess.

How It Evolves on Skin

East opens with Raspberry, juicy and lively, a fruity entrance that immediately surprises with its unexpected brightness. As the minutes pass, the fragrance warms into a heart of Oud Assafi and Leather, intense yet never aggressive, where the precious wood and the leathery facet intertwine with balance. In the base everything settles into an enveloping Ambroxan, leaving a warm, amber trail that lingers on skin for a long time.

Who We Recommend East To

East is perfect for anyone who loves oud but is looking for a more accessible, elegant version, far from the more pungent, intense registers. It works equally well on him and her, is ideal in the colder months but remains an interesting signature all year round, and is the right choice for anyone who wants a fragrance able to tell a story of travel without ever feeling tiring.

Fragrance Characteristics

Our Opinion

East is probably the most surprising fragrance in the Akro range: anyone expecting a classic, intense, slightly rough oud instead finds an elegant, well-balanced composition that's never overpowering. We like it exactly for that balance, because it manages to tell a bold story without ever slipping into the obvious.

Similar Fragrances

• Oud Candy (Born to Stand Out) — shares oud, leather and ambroxan, in a more indulgent, sugary take with caramel and dried fruit.
• Venom Incarnat (Stéphane Humbert Lucas) — shares raspberry and leather, in a fruitier, spicier register with tonka bean and black vanilla.
• Dubai Abraj (The Spirit of Dubai) — shares oud and leather, in a spicier, more floral take with saffron and Damascus rose.

FAQ

Where does East's concept come from?
East is inspired by Olivier Cresp's own travels to the United Arab Emirates, among Dubai's souks and Emirati homes: a tribute to an atmosphere made of spices, wood and hospitality.

Is East an intense oud or a lighter one?
It's an oud designed to be accessible: intense enough to be noticed, but without the more pungent tones typical of some more traditional Middle Eastern compositions.

Why does East open with a raspberry note?
That's the detail that makes the fragrance so surprising: an unexpected fruity entrance that softens the solemnity of oud right away, before the woody, leathery heart takes over.

Product Information

Brand

Akro

Name

East

Concentration

Eau de Parfum

Size

30 ml / 100 ml

Olfactory Family

Woody Amber

Launch Year

2023

Made in

France