IAIA

Iaia is a unisex parfum by Zeromolecole, the Turin house founded by Stefania Marzufero Boni which has been turning memories into fragrances since 2009. It is a cheerful, carefree gourmand fruity fragrance, all red fruits and sweetness.

The Fragrance

For the house, Iaia is the elixir of the eternal Peter Pan, a delicate fruity bonbon with an irresistible gourmand heart. In our view it is a perfume with a childlike character, designed for those who never want to stop marvelling and can still enjoy the spontaneous joy of moments shared with those who truly know us. Born in 2010, it is one of Zeromolecole's first creations and is enclosed in the glass bottle with a black cap shared by the house's parfums.

How It Evolves on Skin

The opening is juicy and sparkling: wild strawberry, raspberry and red fruits burst out like a handful of colourful sweets. In the heart comes the gourmand side, with the spicy warmth of gingerbread and the toasted softness of hazelnut. The base melts into caramel and vanilla, which leave a sweet, enveloping trail on the skin.

Who We Recommend Iaia To

We recommend Iaia to those who love fruity, gourmand perfumes, cheerful and without any pretence of seriousness, and to those who want to wear a little good mood. It is perfect for free time, festive days and the cooler seasons, when the sweetness becomes more enveloping. Unisex, it appeals to those looking for a playful, recognisable gourmand fruity fragrance.

Fragrance Characteristics

Our Opinion

Iaia is impossible to take too seriously, and that is exactly its charm: in our view it puts anyone who smells it in a good mood. We love it because behind the playful sweetness there is a well-built gourmand structure, which makes it much more than a simple candy.

Similar Fragrances

• Venom Incarnat by Stéphane Humbert Lucas shares strawberry, raspberry and caramel, in a darker, more sensual version with blackberry, black vanilla and Russian leather.
• Vanilla Haze by Fugazzi shares hazelnut, caramel and vanilla, in a creamier gourmand with coconut milk, tonka bean and saffron.
• Haptic by Grammatik Drammatik shares strawberry, raspberry and vanilla, in a more floral, softer key with coconut and jasmine.

FAQ

Does Iaia smell of strawberry?
Yes: wild strawberry opens the fragrance together with raspberry and red fruits, like a fruity sweet, before the gourmand heart.

Can you smell gingerbread in Iaia?
Yes, in the heart: gingerbread joins hazelnut and bridges the red fruit of the opening and the caramel and vanilla base.

Iaia and Sà di Bacio both have a red fruit: how are they different?
In Iaia wild strawberry, raspberry and red fruits meet gingerbread, hazelnut, caramel and vanilla; Sà di Bacio combines cherry with magnolia, almond, incense, benzoin and a powdery base.

Product Information

Brand

Zeromolecole

Name

Iaia

Concentration

Parfum

Size

100 ml

Olfactory family

Gourmand Fruity

Launch year

2010

Made in

Italy